The topic of women in the media is a widely-discussed one now, and I’m thrilled to know that it is being given so much attention. Unfortunately, though, women don’t seem to realize that they’re being used as commercial commodities. In my English class in Spring 2007, my teacher showed us a documentary that had done an in-depth analysis of this issue; it was done during a section of the semester on the syllabus when we had to learn to analyze events and circumstances in order to respond to them more wisely and critically. It was then that I started paying attention to how negatively women are portrayed in the media. We don’t realize that we are being used to satisfy men’s (sexual) fantasies. And however we are portrayed as, it is only and only to attract men and is hence something that will give men intense pleasure. For instance, how often do we see women giving child birth in movies or music videos? Rarely, if ever! Because that’s not something men are likely to gain pleasure from. Rape, oh yes, some men actually find pleasure in seeing women being raped! How sickening!
What’s even worse is that, in the ads and commercials entertained by women, most of the goods being sold are not even for women! Most car commercials objectify women when they use a woman to advertise for the car – a woman who’s barely dressed, that is. Of course, it is just to get men’s attention, and the car sellers know their targets too well; the target’s desires are not just acknowledged but accepted and obviously even appreciated as well: Men will be more likely to pay attention to ads if they contain naked women, and not enough people seem to mind this.
How should we approach solving this, one would ask. Well, I think it’s important to first let females know how they are being objectified and abused in such a cunning way that it’s almost deniable. Making observations and then providing information is always a great way to begin making way for change to occur. That way, females can hopefully see how they are being misused – rather, abused – and stand up against it. Not all might agree, and not all might be willing to fight it, but I am also sure that not all know what they are doing and how much they are being taken advantage of, either.